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概要
To associate myself with an organization that has the potential for future growth and ample scope of learning. I would be able to deliver the best of my knowledge and utilize the skills and implement and contribute towards the new technologies.
工作经历
App Store Optimization Specialist
Complete App store optimization
Product Manager
Planning, marketing and product vision.
ASO Expert and App Store Manager
-> Writing app descriptions, titles using researched keywords.-> Performing keyword research in multiple languages.-> Setting an ASO strategy to optimize and improve application page conversion rates.-> Planning and implementation A/B testing, reporting & analysis.-> Providing ideas for new apps and games.-> Apps testing and monetization strategies.-> Providing guideline to designing team.-> Daily monitoring and reporting of statistics.-> Implementation of paid campaigns according to requirements.
ASO and Publishing Team Manager
Team Lead - Digital Marketing Specialist, ASO Expert
App Store Optimization (Digital Marketing of Apps & Games):
-> Uploading and releasing the apps and games to Google play store & Huawei.
-> Content writing/description writing for apps and games.
-> Publishing of apps/games and managing Google developers console.
-> Finding effective keywords from different tools like App Annie, Sensor Tower, Sensor Tower and Google Keywords Planner.
-> Analyzed and Setup an ASO Strategy to optimize and improve page conversion rate.
-> Provide guidelines and recommendations to development and graphics team for how to maximize conversion rate based on analytics. Researching, planning and analyzing ASO tests.
-> Sharing plans as per current market trends for new games/apps.
-> A/B testing of app store fields for continually improving key metrics associated with the field.
-> Monitoring and tracking app store. Analyzing the competitive applications.
-> Planning and setting Paid campaigns (PPC) on Google Adwords and cross promotions according to requirements.
-> User Retention management and help the developers to improve.
-> Provide requirement to graphics designers and video editors for trending icons, feature graphic, screenshots and promotional videos.
Social Media Marketing (SMM, SMO):
-> Creating and managing pages on Facebook, Twitter, Instagram and others.
-> Content writing for daily posts to engage users.
-> Creating and manage all published contents (images, videos).
-> Knowledge of Social Media analytics.
